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Industry: Private
Employment Type: Full Time
Work Hours: 8
Salary: £35 – £45Hour
Location: United Kingdom
Company : Aberdeen Asset Management

Descriptions:

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Job Description

At abrdn, our purpose is to enable our clients to be better investors.

Clients worldwide trust us to find future-fit investment opportunities to deliver the outcomes they want. Our technology and insight help empower them to make better decisions, while the powerful partnerships we build help to enhance the expertise that we offer. And by enabling clients to invest responsibly, it helps us to build a better world.

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We have an excellent opportunity for a Head of Content Strategy to join our Brand, Marketing Management, Corporate Affairs & Investor Relations (BMCA&IR) Team. This is a Permanent role and can be based in London or Edinburgh, reporting to the External Communications Director.

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About the Department

The Head of Content Strategy will lead the development and execution of our content strategies across our various channels. As part of the Corporate Affairs team, the Head of Content Strategy will be responsible for working across the Group to source, commission and create engaging and informative content that supports the company’s strategy and business objectives, elevates our brand, and effectively communicates our unique value proposition to our target audiences. The role is particularly focused on telling the story of the abrdn group as a whole, building an approach to content that will enhance our online presence in key areas and improve our corporate reputation among a broad stakeholder group.

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About the Role

Develop and implement a comprehensive content strategy that aligns with abrdn’s strategy, business objectives, brand guidelines, and target audiences.
Collaborate with key people across the company to identify content needs, gaps, and opportunities to enhance the brand’s visibility and thought leadership in the investment management and platform industry.
Manage content creation and curation across multiple channels, including website and social media, using a creative and expansive approach to formats (e.g. blog, video, podcast, graphic/data led content, email and print), ensuring consistency in messaging and tone of voice.
Manage the editorial process, as well as content creators, editors, and designers, providing guidance, feedback, and support to ensure the production of high-quality content that resonates with our target audiences.

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Work closely with the media, campaigns and digital marketing teams to develop and execute integrated campaigns that drive engagement, reputation and brand awareness.
Develop a sector-leading approach to corporate social media that aligns closely with the overall approach to content, and enhances the reputation of the group and its senior leadership
Oversee relationships with the external agencies who support abrdn in its digital communications, ensuring it’s fully aligned to the work of the content team
Analyse content performance metrics and make data-driven recommendations for optimizing content strategy and improving the effectiveness of content initiatives.
Stay up-to-date with industry trends, best practices, and emerging technologies in content strategy, and apply these insights to continually refine and improve abrdn’s content efforts.

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About the Candidate Requirements

Degree in Marketing, Communications, Journalism, or a related field or equivilent experience.
Extensive experience in content creation/strategy/marketing, or a similar role, preferably within, or relating to, the financial services industry.
Proven track record of developing and implementing successful content strategies that drive engagement, brand awareness, and business growth.
Exceptional communication and storytelling skills, with the ability to create compelling content that resonates with diverse audiences.
Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously, meet deadlines, and adapt to changing priorities.
Excellent leadership and team management abilities, with experience in mentoring and developing content teams.
Proficiency in content management systems, SEO best practices, and analytics tools to measure and optimize content performance.

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About The Aberdeen Asset Management Company:

Aberdeen Asset Management, now part of abrdn plc, is a prominent investment management firm based in the United Kingdom. The company has a rich history that dates back to its founding in Aberdeen, Scotland, in 1983. It has since grown into one of the UK’s leading asset managers, with a global presence and a wide array of investment products and services.

abrdn plc offers a diverse range of investment solutions, including equities, fixed income, property, and alternative investments. Its clientele includes individual investors, institutions, and corporations, with a focus on delivering long-term value and sustainable investment strategies. The company prides itself on its client-centric approach and commitment to responsible investing, incorporating environmental, social, and governance (ESG) considerations into its investment processes.

In recent years, abrdn has undergone significant changes, including a rebranding effort to unify its global operations under a single name and identity. This rebranding reflects its commitment to adapting to evolving market trends and addressing the changing needs of its clients. The firm’s goal is to provide innovative investment solutions while maintaining a strong emphasis on sustainability and ethical practices.

abrdn’s dedication to sustainability is evident through its active involvement in global ESG initiatives and its efforts to align its investments with the United Nations Sustainable Development Goals (SDGs). The company’s approach to investment management is grounded in a comprehensive understanding of global markets, a robust research infrastructure, and a team of skilled investment professionals.

With a strong heritage and a forward-looking vision, abrdn plc continues to be a respected player in the investment management industry, offering a broad spectrum of investment options while championing sustainable and responsible investing practices.

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