Assura Plc Social Media Manager Jobs – Work From Home

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Industry: Private
Employment Type: Full Time
Work Hours: 8
Salary: £35 – £45Hour
Location: United Kingdom
Company : Assura

Description:

Assura Plc Social Media Manager Jobs – Work From Home

Digital Marketing & Fundraising

Driving the roll out of our digital strategy and all digital fundraising activity to deliver on acquisition and retention initiatives. Key focus on delivering our growth ambitions against revenue, development, engagement, brand metric and lead targets.
Planning and executing campaigns and digital activations with internal colleagues and agency partners. This includes ensuring creative best practices, making decisions on copy and content, channels, audiences, pricing, briefing etc.
Analysis and forecasting, helping to set targets and monitor for delivery to budgets and plans. Conducting marketing, audience and competitive audits/research.
Reporting on the performance of activity and identifying and implementing optimizations.
Driving the success of new product launches and innovation initiatives as required, including identifying product optimizations and new product opportunities.
Planning and supporting on lead generation and community fundraising initiatives.
Identifying and planning testing initiatives and reporting back on their performance and appropriate optimizations and next steps.
Monitoring channel activity and getting hands on with partners to identify and make optimizations across all digital channels including the likes of paid search, SEO, Paid Social etc.
Collaborate on and co-develop emails, landing pages, checkout flows, lead gen forms, marketing assets etc. in particular working closely with the web team on CRO, content projects and SEO.
Reviewing media plans, platforms and reports to dive into performance and provide feedback to partners ensuring value is being driven and targets are being met.
Participation in working groups focused on delivering digital projects.
Acting as a leading voice on digital marketing best practices, training and education.
Support the Head of Digital Fundraising & Innovation as required.

Assura Plc Social Media Manager Jobs – Work From Home

Audience Segmentation & Journey Best Practices

Deliver initiatives to identify supporter journeys which maximise supporter lifetime value to Assura .
Collaborate and co-develop journeys with marketing colleagues to drive nurture, engagement and revenue driving best practices.
Drive the development of automated journeys in collaboration with the Development Team.
Pursue a mandate for test and learn initiatives across owned and paid channels and audiences identifying key segments, journeys and messaging to drive against objectives.
Analyse results and deep dive into performance to identify new journey opportunities and optimizations.
Working cross collaboratively with the Corporate & Major Donor Team and the Development Team to advise on audience management business rules, with the objective of increasing lifetime value per supporter.
Reviewing competitor activity and industry best practices for benchmarks and new opportunities.

Assura Plc Social Media Manager Jobs – Work From Home

Skills you will bring:

3+ digital marketing or digital marketing, fundraising or agency experience with a track record of delivering to targets/KPIs and building online capacity across key digital channels including Web & SEO, Google Ads, paid social, video, display etc.
A degree (or equivalent) in fundraising, digital marketing or business studies, CIM certified ideal.
Demonstrated history of working on CRO programmes or AB testing initiatives.
Experience of working with agile conversion-oriented optimization workflows. Knowledge of Hotiar, VWO or equivalent.
End user experience with CRM and Marketing Automation platforms such as Salesforce Marketing Cloud, Microsoft Dynamics, Dotdigital, Hubspot etc.
Ability to work with reporting and web platforms such as PowerBI, Google Analytics 4 etc.
Experience working with media agencies to plan and optimize digital campaigns and track record of delivering best practices with clear understanding of how digital integrates into wider marketing plans.
Experience working as an end user with ecommerce platforms such as the likes of Drupal or Shopify would be an added benefit.
A track record of working across digital strategies and user/crm journey mapping and segmentation.
Excellent interpersonal and influencing skills to develop strong working relationships with internal and external stakeholders.
Confident at interpreting complex data and drawing out insights for business growth and optimization.
Experience delivering forecasting, KPI’s, measurable output and financial results.
Excellent project management, communication and people skills.
An interest in and commitment to the work of Assura.
Confidence in pitching ideas to internal and external stakeholders.

The salary is from €54,500 – €62,286 (Band 5). This is an initial 3 year contract with the aim of shifting to a permanent position.

Assura Plc Social Media Manager Jobs – Work From Home

About The Assura Company:

Assura plc is a prominent real estate investment trust (REIT) based in the United Kingdom, specializing in the development and management of healthcare properties. Founded in 2003, Assura focuses primarily on acquiring, developing, and managing primary care facilities such as medical centers, clinics, and pharmacies across the UK. The company operates with a mission to provide high-quality healthcare infrastructure that supports the delivery of essential medical services to communities nationwide.

With a portfolio spanning various regions, Assura plays a vital role in facilitating access to healthcare services for patients while also providing modern and efficient working environments for healthcare professionals. The company collaborates closely with healthcare providers, local authorities, and other stakeholders to identify opportunities for development and enhancement of healthcare infrastructure.

Assura’s strategic approach emphasizes long-term investments in sustainable healthcare properties, contributing to the improvement of healthcare delivery and overall community well-being. Committed to responsible business practices, Assura adheres to rigorous standards of corporate governance and sustainability in its operations.

Through its dedication to enhancing healthcare infrastructure and supporting the delivery of essential services, Assura continues to be a key player in the UK’s healthcare real estate sector, positively impacting the lives of patients and communities across the country

Assura Plc Social Media Manager Jobs – Work From Home

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