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Industry: Private
Employment Type: Full Time
Work Hours: 8
Salary: £35 – £45Hour
Location: United Kingdom
Company : British American Tobacco

Description:

British American Tobacco Social Media Support Jobs – Work From Home

BENEFITS

Flexibility for working from home (depending on the work requirements)
UK yearly Incentive Bonus – competitive % based on business results and average annual salary
Attractive Private Pension Plan – up to 15%, Private Medical cover, Doctor @hand-24/7 GP appointments, by video or by phone, 365 days a year, from anywhere in the world
Share Reward Scheme (free shares and share saving scheme), Group Personal Accident Insurance, Life Assurance
Flexible Benefits Scheme: Tax Return Assistance, Cycle To Work, Holiday Trading, Dental Insurance, Travel Insurance; Onsite Gym and Gyms Discounts-discounts at over 3,700 gyms, SPAs, pools, studios and outdoor fitness events across the UK; Season Ticket loans-Interest free loans for purchase of annual tickets for public transport.

British American Tobacco Social Media Support Jobs – Work From Home

ROLE POSITIONING AND OBJECTIVES

The role sits within the Acquisition team, as part of the wider CX Activation team.

In collaboration with the Head of Acquisition, the role will shape the best-in-class paid media strategy for respective NCs, accounting for platform policies and regulatory limitations, and working with partners and agencies to unlock new opportunities to showcase our brands. It will be pivotal in enabling performance marketing – results driven approach to digital marketing where BAT pays only when specific actions or outcomes are achieved across paid channels (e.g. SEM, PPC, advertising, SoMe etc).

The job holder will own the Global Paid Media capability roadmap for all NC brands, ensuring that BAT is delivering outstanding engagement through paid media channels, such as Programmatic Display, Video, Social and Search. It will work in close collaboration with other Acquisition channels, and broader Conversion and Retention teams, to ensure a consistent consumer journey is delivered and new leads are moved into the funnel.

It will manage the global Media Agency, leading all aspects of contracts and ensuring value is delivered by the agency, whilst further helping DRBUs and markets to select the right agencies. It will also provide a strong POV on the enablers required to drive paid media, such as technology, data, content, partners, being able to support them across these conversations. It will also own all the sub-capabilities that fall under paid media in the BAT Marketing Compass, ensuring these are relevant and updated to reflect maturity levels.

British American Tobacco Social Media Support Jobs – Work From Home

The role will further work with the Content team to assure that performance insights are embedded in creative assets’ development, improving effectiveness and efficiency of the BAT consumer engagement strategy, and supporting the transformation of the business into delivering more personalised experiences. They will also work to develop Paid Media content and investment plans in Global content activations such as partnerships and branded platforms, setting KPIs and targets along the way.

Furthermore, it collaborates with the Growth Hub and DRBUs to deliver POCs which demonstrate the value of performance marketing and ensure that the best use cases are implemented as good practices across markets. Together with Procurement and lead DRBUs, will find opportunities to elevate some of the aspects of paid media to above market level to improve return on investment, as well as tracking of the right important metrics to showcase the impact of this capability, such as CPA, CPC, Reach.

British American Tobacco Social Media Support Jobs – Work From Home

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

Graduate Degree
Strong experience in planning and activating Paid Media campaigns across Programmatic, Social, Search; experience in a media agency would be beneficial
Understanding of how to leverage Paid Media to drive consumer acquisition and conversion
Ability to drive value from Paid Media activities
Experience in driving PoCs and how to incubate pilots to rapidly learn
Solid commercial background and understanding of key drivers of P&L
Deep industry expertise in Consumer goods, preferably in NC
Hands on experience across DSPs, e.g. Google Ads, SA360, Meta, DV360
Strong understanding of wider acquisition channels – e.g. Social Media, SEO
Analytical skills, ability to interpret and analyse data
Experience developing positive relationships with stakeholders to deliver aligned activations
Self-starter that is able to work independently in project delivery
Resilient, flexible, and confident to work in an agile, dynamic environment

BENEFICIAL

Experience working in a Media agency
Good understanding of Conversion and Retention channels, and how these work with Acquisition touchpoints.

British American Tobacco Social Media Support Jobs – Work From Home

About The British American Tobacco Company:

British American Tobacco (BAT) P.L.C. is a multinational tobacco company headquartered in London, United Kingdom. Established in 1902, it has grown into one of the world’s leading tobacco and nicotine companies, operating in over 180 countries. BAT is known for its diverse portfolio of cigarette, cigar, and smokeless tobacco brands, including popular names like Dunhill, Lucky Strike, Kent, and Pall Mall.

While tobacco remains its primary focus, BAT has also ventured into the rapidly evolving market of next-generation products (NGPs) such as e-cigarettes and heated tobacco products. With a commitment to harm reduction, BAT invests significantly in research and development to create potentially less harmful alternatives to traditional tobacco products.

Despite facing challenges related to increasing regulations and shifting consumer preferences, BAT continues to adapt and innovate. Its global presence, extensive distribution network, and strong brand recognition position it as a key player in the tobacco industry. BAT remains dedicated to providing adult consumers with a range of high-quality products while responsibly addressing public health concerns associated with tobacco use

British American Tobacco Social Media Support Jobs – Work From Home

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