Business Systems Analyst – Marketing Technology (Remote – Canada) id-3155

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Have a passion for automation? Love working on Marketing platforms and processes? Enjoy using your creative ideas and technical knowledge to help catalyze business success? As a remote Marketing Technology Business System Analyst at Yelp, you’ll have the opportunity to think creatively about how to make internal tools better, to research and evaluate new innovative solutions, to scale to support Yelp’s fast growth, and to contribute to the success of our marketing teams.

Business Systems Analysts are the drivers for all innovative and transformational projects that impact our marketers’ ability to deliver the right message, to the right customer, at the right time. On an average day, BSAs might be immersed in creating project planning artifacts, contributing to technical solution designs, collaborating with marketing leadership on their strategic goals, documenting user stories, and spec-ing out new ideas, while always improving the Yelper experience.
Our team leads and manages projects from conception through execution, forming the bridge between our business teams, product teams, and technical teams. We get excited about focusing on the business side of technical problems and finding creative solutions. Join a supportive team where you will continue to develop your skills while ensuring that Yelp has an effective and scalable platform for our business-critical departments!
This opportunity is fully remote and does not require you to be located in any particular area in Canada. We welcome applicants from throughout Canada. We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes.

What You’ll Do

  • Manage, design, and improve marketing tools and processes: Oversee the development and enhancement of marketing tools and processes to drive efficiency and effectiveness.
  • Lead projects from conception to execution: Guide projects through all phases, including planning and scoping, research and analysis, functional design, testing, and rollout.
  • Planning and scoping: Collaborate with business partners to identify and refine project proposals. Develop project scope, timelines, estimates, and detailed work plans.
  • Analysis and design: Utilize strong analytical, problem-solving, and technical skills to understand business needs, redefine processes, and recommend best practices. Partner with technical teams to design quality, scalable solutions.
  • Testing and rollout: Ensure successful implementation of new processes and features. Lead change management initiatives and facilitate effective training efforts.
  • Vendor evaluation: Conduct research on tools, organize vendor demonstrations, and create comprehensive evaluation reports.

What It Takes To Succeed

  • Ideally 3+ years of business systems analyst experience.
  • Ideally 3+ years of hands-on, operational experience with Marketing Automation platforms like Braze, Salesforce Marketing Cloud, Pardot, HubSpot or Iterable.
  • Clear understanding of the platform’s technical capabilities and limitations.
  • Experience in creating presentations, workflows, roadmaps for effective project planning and requirements communications.
  • Skilled in driving adoption, facilitating change, and improving business results.
  • Strong skills in building consensus and effectively coordinating and managing projects across multiple business units and technical teams.
  • Exposure to and understanding of the salesforce.com platform

What You’ll Get

  • Compensation range is $85,000-166,000 annually. Depending on your role and level, you may also be offered a bonus, restricted stock units, and benefits.
  • This opportunity has the option to be fully remote in all locations across Canada.
  • You can find more information about Yelp’s five star benefits here!

At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.”

We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, disability, or any other protected status.
We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 1-415-969-8488.
Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes.

Business Systems Analyst – Marketing Technology (Remote – Canada) id-3155