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Industry: Private
Employment Type: Full Time
Work Hours: 8
Salary: £35 – £45Hour
Location: United Kingdom
Company: Cigna

Description:

 Cigna Data Entry Jobs Work From Home

Cigna Healthcare, IOH, has an excellent opportunity for a Go-To-Market Marketing Manager. The role is to design and deliver targeted acquisition marketing activities supporting the IOH growth strategy for both large and SME accounts. 

The purpose of the role is to provide strategic support to the commercial team; to map out the sales journey and help drive prospect engagement and ultimately sales/renewals through various Marketing tactics, to develop differentiating product positioning and messaging that in the market and enable Sales, Product and Commercial Change teams to ensure they are aligned and work efficiently to generate and close opportunities.

The newly formed Go-To-Market Marketing Manager role will play a critical role in helping us achieve our commercial targets. The scope of the role covers our IOH segment including engaging with clients and brokers for the business, and will have significant engagement with senior local market, IOH and IH leaders. Ultimately s/he will be responsible for partnering with key internal stakeholders at all levels of the company (IOH, IH, local) and agency partners to lead the design, implementation, management and optimization of best-in-class, ‘digital-first’ activation activities and campaigns to support the IOH growth strategy.

This position is also responsible for overseeing the development and management of the frameworks, tools, and processes that will guide these activities.

 Cigna Data Entry Jobs Work From Home

Specifically, s/he will also be responsible for:

Develop excellent working relationships with the Sales and Commercial Effectiveness team to deeply understand businesses pain points and provide strategic support to throughout the sales journey.

Support and collaborate with the sales and commercial effectiveness team in driving sales in both Large Corporate and SME segments.

Drive long term prospect engagement and ultimately sales through ABM tactics.
Large opportunity bid support, facilitating the development of personalized value propositions.
Support the SME Broker channel development.

Drive effective and exceptional commercial performance by optimising the sales process architecture & grow our distribution channels with a key focus on SME broker sales

Develop compelling top of funnel lead-gen and prospect campaigns to with the objective to grow the opportunity pipeline

Continuously review and adapt the IOH value proposition in line with latest market trends, service innovations and customer needs

Develop product positioning and messaging to build up a differentiating sales story in the market. Communicate the value proposition of the products to the sales channels and create consistent statements, messaging and the associated proof points.

Partnering closely with the IH Insights team on research initiatives such as Market sizing, prospect segmentation and broker NPS surveys.

Plan and participate in the launch and ongoing communication services and products company and develop messaging collateral, documentation

Supporting the development and execution of in person/virtual events with our prospects and brokers to drive engagement and retention.

Working closely with the commercial reporting team to consistently measure and assess the effectiveness of our acquisition marketing programs, and make appropriate changes to improve effectiveness and deliver outstanding results

Leading ad hoc projects and initiatives that help to drive change or improvements for the business and the commercial team

Defining an agreed strategy and approach and measure all Go-To-Market activities.

Proactively identify and resolve project challenges and risks, and facilitate mitigation strategies

Using leadership and project management skills, keeping management informed of project status, problems, plans, and meetings, etc.

Collaborate with different functional teams and internal stakeholders to effectively execute Go-To-Market activities

Committing to continuous learning and improvement of leadership skills

Demonstrating behaviors consistent with Cigna values.

 Cigna Data Entry Jobs Work From Home

Experience:

Growth Marketing experience.

3-5 years experience.

English proficiency.

Growth mindset.

 Cigna Data Entry Jobs Work From Home

About the Cigna Company :

Cigna, a prominent multinational health services organization, has established a significant presence in the United Kingdom’s healthcare landscape. With a commitment to improving the health and well-being of individuals, families, and communities, Cigna offers a range of insurance and health-related services tailored to the needs of the UK market.

History and Background: Cigna’s history in the UK dates back several decades, marked by a series of strategic expansions and partnerships. The company initially entered the UK market through acquisitions and mergers with local insurers, gradually building its reputation as a trusted provider of health and wellness solutions.

Products and Services: In the UK, Cigna offers a diverse portfolio of products and services designed to meet the evolving needs of its customers. This includes health insurance plans for individuals, families, and businesses, providing coverage for medical expenses, preventive care, and specialized treatments. Additionally, Cigna offers dental insurance, critical illness coverage, and employee benefits packages tailored to the requirements of corporate clients.

Network and Partnerships: Cigna has forged strategic partnerships with healthcare providers, hospitals, and clinics across the UK to ensure its members have access to quality care. Through these collaborations, Cigna aims to offer a comprehensive network of healthcare professionals and facilities, facilitating timely access to medical services and treatments.

Digital Innovation: In line with global trends, Cigna has invested in digital innovation to enhance the customer experience and improve healthcare outcomes. Through mobile apps, online portals, and telemedicine services, Cigna enables its members to manage their health, access resources, and connect with healthcare professionals remotely.

Corporate Social Responsibility: Cigna is committed to corporate social responsibility initiatives that promote health equity, community engagement, and environmental sustainability. In the UK, the company supports various programs and partnerships aimed at addressing public health challenges, advancing healthcare education, and promoting healthy lifestyles.

Regulatory Compliance and Quality Assurance: As a regulated entity operating in the UK, Cigna adheres to strict standards of regulatory compliance and quality assurance. The company works closely with regulatory authorities and industry bodies to ensure its products and services meet or exceed regulatory requirements and industry best practices.

Customer Support and Engagement: Cigna places a strong emphasis on customer support and engagement, offering personalized assistance and resources to help members navigate their healthcare journey. Whether through dedicated helplines, online chat support, or educational materials, Cigna strives to empower its customers to make informed decisions about their health and well-being.

Future Outlook: Looking ahead, Cigna remains committed to its mission of improving the health and well-being of individuals and communities in the United Kingdom. By leveraging its expertise, resources, and strategic partnerships, the company aims to continue innovating and expanding its offerings to meet the evolving needs of its customers in the dynamic healthcare landscape of the UK.

In summary, Cigna plays a significant role in the United Kingdom’s healthcare sector, providing insurance, health services, and innovative solutions to promote better health outcomes for individuals, families, and businesses across the country.

Cigna Data Entry Jobs Work From Home

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